Celebrating Wins: Pharma Events Aren't All HCPs and Compliance
If you’ve ever socialized with work colleagues, then you understand how difficult it can be to steer the conversation away from work projects or concerns and focus on the present moment. This is[...]
Understanding and Incorporating Event Activations
In the world of corporate events, creating memorable and impactful experiences is not just a trend – it’s a necessity. Activations, the ingenious blend of creativity and strategy, have emerged as the[...]
Human-Centered Design for Events in the Age of AI
Think about your social media feed for a moment. How often do you remember what you see? This morning? Yesterday? Last week? Technology can be amazing when it helps us stay connected with friends and[...]
Event Trends: Food and Beverage in 2023 and 2024
Post a good meal on social media, and you’ll quickly realize exactly how important food and drinks are in our lives. You’ll notice comments accumulating because people want to know what you ate,[...]
Let's Get Creative: Benefits of Creative Event Design
In theater circles, Bertolt Brecht is credited with changing the trajectory of staged productions through his use of technology and the way he invited the audience into the production by disrupting[...]
Brand Storytelling at Corporate Events
As children, we love being told stories, and if you think we stopped loving stories, you’d be wrong. Even as adults, when a brand tells a captivating story, we listen. Brand storytelling is a[...]
Event Activation Insights from Adobe MAX
Several of our associates love and use Adobe Creative Cloud literally every day. It’s an amazing platform that provides software tools for graphic design, video editing, web development, and[...]
Keeping Summertime Cool With Outdoor Corporate Events
Summertime. As kids, summer break means no school and fewer responsibilities. As adults, we relish the opportunity to recapture that feeling at barbecues, festivals, and even corporate events. Still,[...]
Dynamic Ideas for Conference Relaxation from Adobe MAX
Conference relaxation can be hard to find. With all of the sessions, note taking, walking, eating, and networking, sometimes you need to find a place to relax and be creative. I’ve been to a lot of[...]