Experiential Sponsorship Examples That Go Beyond Logos and Lanyards
Sponsorships are key elements of corporate events for both brands and audiences. Corporate event attendees don’t want to be “marketed to.” Their time is valuable, and they expect experiences that[...]
From Concept to Connection: Multisensory Event Experience Planning That Moves People
Crafting an engaging corporate event requires more than just sharing information. Today's attendees want an experience that sparks emotion and leaves a lasting impression. Leading brands are[...]
Incentive Travel Program Design: Key Findings from the 2024 IRF Report
Planning an incentive trip without researching your attendees’ preferences and understanding their ideal destinations is like navigating a maze blindfolded. While you might eventually reach your[...]
Human-Centered Design for Events in the Age of AI
Think about your social media feed for a moment. How often do you remember what you see? This morning? Yesterday? Last week? Technology can be amazing when it helps us stay connected with friends and[...]
Event Activation Insights from Adobe MAX
Several of our associates love and use Adobe Creative Cloud literally every day. It’s an amazing platform that provides software tools for graphic design, video editing, web development, and[...]
Exploring Event Branding Opportunities
Think of iconic brands, such as Apple, Coke, McDonald’s, or Mercedes, and you likely have an image or feeling that comes to mind instantly. That’s how effective branding works. It’s more than a logo[...]
