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Experiential Event Design

Incentive Travel Program Design: Key Findings from the 2024 IRF Report

by Justin Myers , , July 02nd, 2024

Planning an incentive trip without researching your attendees’ preferences and understanding their ideal destinations is like navigating a maze blindfolded. While you might eventually reach your[...]  

Human-Centered Design for Events in the Age of AI

by Brenna Adkins , , July 06th, 2023

Think about your social media feed for a moment. How often do you remember what you see? This morning? Yesterday? Last week? Technology can be amazing when it helps us stay connected with friends and[...]  

Event Activation Insights from Adobe MAX

by Julie Hynek , , January 26th, 2023

Several of our associates love and use Adobe Creative Cloud literally every day. It’s an amazing platform that provides software tools for graphic design, video editing, web development, and[...]  

Exploring Event Branding Opportunities

by Devin Carver , , April 14th, 2022

Think of iconic brands, such as Apple, Coke, McDonald’s, or Mercedes, and you likely have an image or feeling that comes to mind instantly. That’s how effective branding works. It’s more than a logo[...]  

Seven Challenges for Successful Live Event Planning

by Devin Carver , February 03rd, 2022

An event or experience with the potential to transport you from your everyday life to an extraordinary, one-of-a-kind space can be magical. As a child, birthday parties had the potential to do this,[...]  

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