Incentive Travel Program Design: Key Findings from the 2024 IRF Report
Planning an incentive trip without researching your attendees’ preferences and understanding their ideal destinations is like navigating a maze blindfolded. While you might eventually reach your[...]
Human-Centered Design for Events in the Age of AI
Think about your social media feed for a moment. How often do you remember what you see? This morning? Yesterday? Last week? Technology can be amazing when it helps us stay connected with friends and[...]
Event Activation Insights from Adobe MAX
Several of our associates love and use Adobe Creative Cloud literally every day. It’s an amazing platform that provides software tools for graphic design, video editing, web development, and[...]
Exploring Event Branding Opportunities
Think of iconic brands, such as Apple, Coke, McDonald’s, or Mercedes, and you likely have an image or feeling that comes to mind instantly. That’s how effective branding works. It’s more than a logo[...]
Seven Challenges for Successful Live Event Planning
An event or experience with the potential to transport you from your everyday life to an extraordinary, one-of-a-kind space can be magical. As a child, birthday parties had the potential to do this,[...]