How Can Events Drive Business Outcomes?
Corporate events drive business outcomes when they connect business objectives to intentional attendee experiences and measurable results. By defining what attendees should learn, do, or change after[...]
How Do You Choose the Best Incentive Travel Partner?
The best incentive travel partner understands your business goals, knows what motivates your participants, and can turn both into an experience that delivers measurable results. Arranging[...]
Incentive Travel in 2026: Bigger Investments, New Destinations, & More Meaningful Experiences
I had the opportunity to join industry colleagues alongside SITE and the Incentive Research Foundation (IRF) on stage at IMEX America to share the findings from the newly released 2026 Incentive[...]
What Should a Tech or SaaS Conference Agenda Include?
A tech or SaaS conference agenda should include a mix of keynote presentations, educational sessions, product demonstrations and updates, customer stories, networking opportunities, and interactive[...]
Why Customer Stories Matter at User Group Conferences
Customer stories are one of the most effective ways to enhance a user group conference by giving attendees practical examples of how peers overcome challenges and achieve results. Attendees join user[...]
Reflections from SITE Global Conference: Key Trends Shaping Incentive Travel
There is something powerful about gathering with the global incentive travel community in a destination like Abu Dhabi. The architecture, the scale, the hospitality. It sets the tone before the first[...]
Incentive Travel Trends: Insights from the 2025 Incentive Travel Index
The 2025 Incentive Travel Index (ITI) has made it clear: people want more from incentive travel than a beautiful destination. They want connection. They want culture. And they want trips that feel[...]
Beyond the Plaque: Employee Recognition That Inspires Real Results
High-performing organizations are built on more than operations, outputs, and quarterly goals; they’re built on people. And those people perform best when they feel seen, valued, and motivated to[...]
Top 5 Takeaways from SITE Global Conference
As I reflect on my time at the SITE Global Conference in Tulum, Mexico, hosted at the beautiful Hilton Tulum Riviera Maya All-Inclusive Resort, I’m reminded once again why I love this industry.[...]
Event Trends to Watch for 2025
Over the years, we’ve seen event trends ebb and flow. From the move to virtual and hybrid events a few years ago to the desire to travel to unique destinations and venues for incentive programs,[...]
The Power of Incentive Programs: Hard vs. Soft Benefits Explained
At first glance, incentive programs and employee recognition events seem like simple opportunities for businesses to reward and celebrate the hard work of their employees. These events typically[...]
Incentive Travel Index: What We Learned About Incentive Travel at IMEX 2024
We’ve reached a critical point in the year when companies are looking ahead and planning for the upcoming year. For businesses such as event planning, this involves reflecting on our experiences and[...]