--- title: Bishop-McCann Blog | Julie Hynek description: Bishop-McCann prides itself on staying on top of the latest trends to leverage technology and other strategies to engage your guests. --- [Bishop-McCann](https://bishopmccann.com/) [![](https://bishopmccann.com/wp-content/webp-express/webp-images/uploads/2021/06/logo-s.png.webp)](https://bishopmccann.com/) X - Expertise - [Corporate Event Planning & Meetings Management](https://bishopmccann.com/corporate-event-planning-meetings-management/) - [Incentive Programs & Recognition Events](https://bishopmccann.com/incentive-programs-recognition-events/) - [Congresses, Expos, & Conference Planning](https://bishopmccann.com/congresses-expos-conference-planning/) - [Virtual Events & Hybrid Events](https://bishopmccann.com/virtual-events-hybrid-events/) - [Pharmaceutical Meetings](https://bishopmccann.com/pharmaceutical-meeting-planning/) - [Franchise Conference Planning](https://bishopmccann.com/franchise-conference-planning/) - [Commercial Events](https://bishopmccann.com/commercial-event-and-meeting-planning/) - Services - [Creative Strategy & Execution](https://bishopmccann.com/creative-strategy-execution/) - [Event Planning & Operations](https://bishopmccann.com/event-planning-operations/) - [Live Event Production](https://bishopmccann.com/live-event-production/) - [Virtual & Hybrid Event Production](https://bishopmccann.com/virtual-hybrid-event-production/) - [Group Air Travel Management](https://bishopmccann.com/group-air-travel-management/) - [Event Technology](https://bishopmccann.com/event-technology/) - [Hotel & Venue Site Selection](https://bishopmccann.com/hotel-venue-site-selection/) - [JOY Index™](https://bishopmccann.com/joy-index/) - Insights - [Blogs](https://blog.bishopmccann.com/) - [News](https://news.bishopmccann.com/) - [Case Studies](https://bishopmccann.com/case-studies/) - [Podcasts](https://bishopmccann.com/podcasts/) - About - [About](https://bishopmccann.com/about/) - [Leadership](https://bishopmccann.com/our-team/) - [Project JOY](https://bishopmccann.com/projectjoy/) - [Careers](https://bishopmccann.com/careers/) - [Connect](https://bishopmccann.com/connect/) ###### Connect With Us - - - - - ![banner image](https://blog.bishopmccann.com/hubfs/Bishopmccann_December2020/Images/Office.jpg) # AUTHOR: Julie Hynek - [Show All](https://blog.bishopmccann.com) - [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event) - [Events](https://blog.bishopmccann.com/tag/events) - [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) - [Event Technology](https://blog.bishopmccann.com/tag/event-technology) - [Highlights](https://blog.bishopmccann.com/tag/highlights) - [Podcast](https://blog.bishopmccann.com/tag/podcast) - [Meetings](https://blog.bishopmccann.com/tag/meetings) - [Attendees](https://blog.bishopmccann.com/tag/attendees) - [Experience](https://blog.bishopmccann.com/tag/experience) - [Event Trends](https://blog.bishopmccann.com/tag/event-trends) ### [Franchise Conference Planning: Using Environmental Design to Tell Your Brand Story](https://blog.bishopmccann.com/franchise-conference-planning-using-environmental-design-to-tell-your-brand-story) **by [Julie Hynek](https://blog.bishopmccann.com/author/jhynek)** [Environmental Branding](https://blog.bishopmccann.com/tag/environmental-branding), [Franchise](https://blog.bishopmccann.com/tag/franchise) June 26th, 2025 Franchise events are more than gatherings of people and presentations. They are opportunities to bring your brand to life physically, emotionally, and experientially. Environmental design is one of\[...\]   ### [Amp Up Event Branding with Nine Creative Environmental Branding Ideas](https://blog.bishopmccann.com/environmental-branding-opportunities) **by [Julie Hynek](https://blog.bishopmccann.com/author/jhynek)** [Events](https://blog.bishopmccann.com/tag/events), [Environmental Branding](https://blog.bishopmccann.com/tag/environmental-branding), [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs), [Meetings](https://blog.bishopmccann.com/tag/meetings) March 29th, 2024 Imagine attendees embarking on a journey of creativity, innovation, and brand immersion as soon as they enter an event. We here at Bishop-McCann are constantly looking for ways to turn a guest’s\[...\]   ### [Let's Get Creative: Benefits of Creative Event Design](https://blog.bishopmccann.com/lets-get-creative-benefits-of-creative-event-design) **by [Julie Hynek](https://blog.bishopmccann.com/author/jhynek)** [Creative](https://blog.bishopmccann.com/tag/creative) June 15th, 2023 In theater circles, Bertolt Brecht is credited with changing the trajectory of staged productions through his use of technology and the way he invited the audience into the production by disrupting\[...\]   ### [Event Activation Insights from Adobe MAX](https://blog.bishopmccann.com/event-activation-insights-from-adobe-max) **by [Julie Hynek](https://blog.bishopmccann.com/author/jhynek)** [Experiential Event Design](https://blog.bishopmccann.com/tag/experiential-event-design), [Creative](https://blog.bishopmccann.com/tag/creative), [Experience](https://blog.bishopmccann.com/tag/experience) January 26th, 2023 Several of our associates love and use Adobe Creative Cloud literally every day. It’s an amazing platform that provides software tools for graphic design, video editing, web development, and\[...\]   ### [Dynamic Ideas for Conference Relaxation from Adobe MAX](https://blog.bishopmccann.com/dynamic-ideas-for-conference-relaxation-from-adobe-max) **by [Julie Hynek](https://blog.bishopmccann.com/author/jhynek)** [Events](https://blog.bishopmccann.com/tag/events), [Creative](https://blog.bishopmccann.com/tag/creative), [Conferences](https://blog.bishopmccann.com/tag/conferences), [Meetings](https://blog.bishopmccann.com/tag/meetings) December 05th, 2019 Conference relaxation can be hard to find. With all of the sessions, note taking, walking, eating, and networking, sometimes you need to find a place to relax and be creative. I’ve been to a lot of\[...\]   ### Looking for an event partner? Let us blow your mind. [Contact Us](https://bishopmccann.com/connect/) - - - - - - [About](https://bishopmccann.com/about/) - [Connect](https://bishopmccann.com/connect/)