--- title: Bishop-McCann Blog (3) description: Bishop-McCann prides itself on staying on top of the latest trends to leverage technology and other strategies to engage your guests. (3) --- [Bishop-McCann](https://bishopmccann.com/) [![](https://bishopmccann.com/wp-content/webp-express/webp-images/uploads/2021/06/logo-s.png.webp)](https://bishopmccann.com/) X - Expertise - [Corporate Event Planning & Meetings Management](https://bishopmccann.com/corporate-event-planning-meetings-management/) - [Incentive Programs & Recognition Events](https://bishopmccann.com/incentive-programs-recognition-events/) - [Congresses, Expos, & Conference Planning](https://bishopmccann.com/congresses-expos-conference-planning/) - [Virtual Events & Hybrid Events](https://bishopmccann.com/virtual-events-hybrid-events/) - [Pharmaceutical Meetings](https://bishopmccann.com/pharmaceutical-meeting-planning/) - [Franchise Conference Planning](https://bishopmccann.com/franchise-conference-planning/) - [Commercial Events](https://bishopmccann.com/commercial-event-and-meeting-planning/) - Services - [Creative Strategy & Execution](https://bishopmccann.com/creative-strategy-execution/) - [Event Planning & Operations](https://bishopmccann.com/event-planning-operations/) - [Live Event Production](https://bishopmccann.com/live-event-production/) - [Virtual & Hybrid Event Production](https://bishopmccann.com/virtual-hybrid-event-production/) - [Group Air Travel Management](https://bishopmccann.com/group-air-travel-management/) - [Event Technology](https://bishopmccann.com/event-technology/) - [Hotel & Venue Site Selection](https://bishopmccann.com/hotel-venue-site-selection/) - [JOY Index™](https://bishopmccann.com/joy-index/) - Insights - [Blogs](https://blog.bishopmccann.com/) - [News](https://news.bishopmccann.com/) - [Case Studies](https://bishopmccann.com/case-studies/) - [Podcasts](https://bishopmccann.com/podcasts/) - About - [About](https://bishopmccann.com/about/) - [Leadership](https://bishopmccann.com/our-team/) - [Project JOY](https://bishopmccann.com/projectjoy/) - [Careers](https://bishopmccann.com/careers/) - [Connect](https://bishopmccann.com/connect/) ###### Connect With Us - - - - - # Blog - [Show All](https://blog.bishopmccann.com) - [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event) - [Events](https://blog.bishopmccann.com/tag/events) - [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) - [Event Technology](https://blog.bishopmccann.com/tag/event-technology) - [Highlights](https://blog.bishopmccann.com/tag/highlights) - [Podcast](https://blog.bishopmccann.com/tag/podcast) - [Meetings](https://blog.bishopmccann.com/tag/meetings) - [Attendees](https://blog.bishopmccann.com/tag/attendees) - [Experience](https://blog.bishopmccann.com/tag/experience) - [Event Trends](https://blog.bishopmccann.com/tag/event-trends) ### [Experience Design in Action: How Intentional Event Gifting Enhances the Attendee Experience](https://blog.bishopmccann.com/experience-design-in-action-how-intentional-event-gifting-enhances-the-attendee-experience) **by [Emily Park](https://blog.bishopmccann.com/author/emily-park)** [Gifting](https://blog.bishopmccann.com/tag/gifting), [Experience](https://blog.bishopmccann.com/tag/experience) February 12th, 2026 Event gifting is often treated as a finishing touch—something added once the agenda is set, the venue is booked, and the budget is nearly spent. In many cases, it becomes a checkbox, a leftover line\[...\]   ### [Pharmaceutical Event Management: How Strategic Events Drive Successful Product Launches](https://blog.bishopmccann.com/pharmaceutical-event-management-how-strategic-events-drive-successful-product-launches) **by [Amy Kreps](https://blog.bishopmccann.com/author/amy-kreps)** [Pharmaceutical](https://blog.bishopmccann.com/tag/pharmaceutical), [Life Science Events](https://blog.bishopmccann.com/tag/life-science-events) February 05th, 2026 Launching a pharmaceutical product requires building confidence, clarity, and momentum across internal teams and external stakeholders, all while navigating one of the most regulated environments in\[...\]   ### [Franchise Conference Planning Tips for Franchisors](https://blog.bishopmccann.com/franchise-conference-tips-for-the-franchisor) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Conferences](https://blog.bishopmccann.com/tag/conferences), [Franchise](https://blog.bishopmccann.com/tag/franchise) January 29th, 2026 In nearly every city across the globe, you’ll run into recognizable storefronts and familiar brands. For consumers, there is a comfort in visiting these establishments. Because of the familiarity,\[...\]   ### [Maximizing Impact with Limited Budget: Strategies for Life Sciences Events](https://blog.bishopmccann.com/maximizing-impact-with-limited-budget-strategies-for-life-sciences-events) **by [Lesley Barnett & Amy Kreps](https://blog.bishopmccann.com/author/lesley-barnett-amy-kreps)** [Budget](https://blog.bishopmccann.com/tag/budget), [Pharmaceutical](https://blog.bishopmccann.com/tag/pharmaceutical), [Life Science Events](https://blog.bishopmccann.com/tag/life-science-events) January 22nd, 2026 In the life sciences industry, events matter. They educate, motivate, connect, and move business forward. But if you’re overseeing life sciences event budgeting today, you’re feeling the pressure\[...\]   ### [Hospitality in the Age of AI: Keeping Experiences Human](https://blog.bishopmccann.com/hospitality-in-the-age-of-ai-keeping-experiences-human) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Artificial Intelligence](https://blog.bishopmccann.com/tag/artificial-intelligence), [Experience](https://blog.bishopmccann.com/tag/experience) January 15th, 2026 Technology—particularly artificial intelligence (AI)—now supports nearly every stage of event planning and production. Working behind the scenes, AI enables planners to focus on delivering\[...\]   ### [What Are the Top Meeting and Event Trends in 2026?](https://blog.bishopmccann.com/what-are-the-top-meeting-and-event-trends-in-2026) **by [Amber Heintz](https://blog.bishopmccann.com/author/amber)** [Highlights](https://blog.bishopmccann.com/tag/highlights), [Event Trends](https://blog.bishopmccann.com/tag/event-trends) January 08th, 2026 The meeting and event landscape is shifting yet again. While our industry isn’t new to disruption, the priorities guiding 2026 look different than they did even a year ago. The biggest shifts shaping\[...\]   ### [How to Incorporate Giveback into Corporate Event Planning That Aligns With Your Values](https://blog.bishopmccann.com/how-to-incorporate-giveback-into-corporate-event-planning-that-aligns-with-your-values) **by [Brenna Adkins](https://blog.bishopmccann.com/author/brennaannadkins)** [Give Back](https://blog.bishopmccann.com/tag/give-back), [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event) December 31st, 2025 As expectations around corporate philanthropy continue to rise, corporate event planning offers a powerful opportunity to turn values into visible action. Real impact comes from thoughtfully designed\[...\]   ### [Experiential Sponsorship Examples That Go Beyond Logos and Lanyards](https://blog.bishopmccann.com/experiential-sponsorship-examples-that-go-beyond-logos-and-lanyards) **by [Meghan O’Connor](https://blog.bishopmccann.com/author/meghan-oconnor)** [Experiential Event Design](https://blog.bishopmccann.com/tag/experiential-event-design), [Events](https://blog.bishopmccann.com/tag/events), [Sponsorships](https://blog.bishopmccann.com/tag/sponsorships) December 18th, 2025 Sponsorships are key elements of corporate events for both brands and audiences. Corporate event attendees don’t want to be “marketed to.” Their time is valuable, and they expect experiences that\[...\]   ### [Incentive Travel Trends: Insights from the 2025 Incentive Travel Index](https://blog.bishopmccann.com/incentive-travel-trends-insights-from-the-2025-incentive-travel-index) **by [Justin Myers](https://blog.bishopmccann.com/author/justin-myers)** [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) December 11th, 2025 The 2025 Incentive Travel Index (ITI) has made it clear: people want more from incentive travel than a beautiful destination. They want connection. They want culture. And they want trips that feel\[...\]   ### [From Feedback to Framework: Using Attendee Insights to Shape Future Events](https://blog.bishopmccann.com/from-feedback-to-framework-using-attendee-insights-to-shape-future-events) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event), [Events](https://blog.bishopmccann.com/tag/events), [JOY Index](https://blog.bishopmccann.com/tag/joy-index) December 04th, 2025 The applause fades, the lights dim, and the rush of a successful event gives way to spreadsheets and survey scores. Attendees felt something. But what, exactly? Collecting feedback is easy. Applying\[...\]   ### [How End-to-End Corporate Event Planning Services Drive Seamless Experiences](https://blog.bishopmccann.com/how-end-to-end-corporate-event-planning-services-drive-seamless-experiences) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event), [Experience](https://blog.bishopmccann.com/tag/experience), [Conferences](https://blog.bishopmccann.com/tag/conferences) November 20th, 2025 The stakes are high, and corporate events have never been more complex or more important. They unite teams, reinforce brand culture, and spark the ideas that drive business forward. Yet, as\[...\]   ### [The JOY Index™: The Future of Event Measurement](https://blog.bishopmccann.com/the-joy-index-the-future-of-event-measurement) **by [Rob Adams & Todd Moritz](https://blog.bishopmccann.com/author/rob-adams-todd-moritz)** [Event Technology](https://blog.bishopmccann.com/tag/event-technology), [Event Measurement](https://blog.bishopmccann.com/tag/event-measurement), [Podcast](https://blog.bishopmccann.com/tag/podcast) November 12th, 2025 Show Notes What if JOY could be measured? Join Bishop-McCann’s CEO and Partner, Rob Adams, and VP of Event Technology, Todd Moritz, as they discuss The JOY Index™ — a groundbreaking innovation that\[...\]   [‹ Previous](https://blog.bishopmccann.com/page/2) [1](https://blog.bishopmccann.com/page/1) [2](https://blog.bishopmccann.com/page/2) [3](https://blog.bishopmccann.com/page/3) [4](https://blog.bishopmccann.com/page/4) [5](https://blog.bishopmccann.com/page/5) [Next ›](https://blog.bishopmccann.com/page/4) [Last »](https://blog.bishopmccann.com/page/25) ### Looking for an event partner? Let us blow your mind. [Contact Us](https://bishopmccann.com/connect/) - - - - - - [About](https://bishopmccann.com/about/) - [Connect](https://bishopmccann.com/connect/)