--- title: Bishop-McCann Blog (2) description: Bishop-McCann prides itself on staying on top of the latest trends to leverage technology and other strategies to engage your guests. (2) --- [Bishop-McCann](https://bishopmccann.com/) [![](https://bishopmccann.com/wp-content/webp-express/webp-images/uploads/2021/06/logo-s.png.webp)](https://bishopmccann.com/) X - Expertise - [Corporate Event Planning & Meetings Management](https://bishopmccann.com/corporate-event-planning-meetings-management/) - [Incentive Programs & Recognition Events](https://bishopmccann.com/incentive-programs-recognition-events/) - [Congresses, Expos, & Conference Planning](https://bishopmccann.com/congresses-expos-conference-planning/) - [Virtual Events & Hybrid Events](https://bishopmccann.com/virtual-events-hybrid-events/) - [Pharmaceutical Meetings](https://bishopmccann.com/pharmaceutical-meeting-planning/) - [Franchise Conference Planning](https://bishopmccann.com/franchise-conference-planning/) - [Commercial Events](https://bishopmccann.com/commercial-event-and-meeting-planning/) - Services - [Creative Strategy & Execution](https://bishopmccann.com/creative-strategy-execution/) - [Event Planning & Operations](https://bishopmccann.com/event-planning-operations/) - [Live Event Production](https://bishopmccann.com/live-event-production/) - [Virtual & Hybrid Event Production](https://bishopmccann.com/virtual-hybrid-event-production/) - [Group Air Travel Management](https://bishopmccann.com/group-air-travel-management/) - [Event Technology](https://bishopmccann.com/event-technology/) - [Hotel & Venue Site Selection](https://bishopmccann.com/hotel-venue-site-selection/) - [JOY Index™](https://bishopmccann.com/joy-index/) - Insights - [Blogs](https://blog.bishopmccann.com/) - [News](https://news.bishopmccann.com/) - [Case Studies](https://bishopmccann.com/case-studies/) - [Podcasts](https://bishopmccann.com/podcasts/) - About - [About](https://bishopmccann.com/about/) - [Leadership](https://bishopmccann.com/our-team/) - [Project JOY](https://bishopmccann.com/projectjoy/) - [Careers](https://bishopmccann.com/careers/) - [Connect](https://bishopmccann.com/connect/) ###### Connect With Us - - - - - # Blog - [Show All](https://blog.bishopmccann.com) - [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event) - [Events](https://blog.bishopmccann.com/tag/events) - [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) - [Event Technology](https://blog.bishopmccann.com/tag/event-technology) - [Highlights](https://blog.bishopmccann.com/tag/highlights) - [Podcast](https://blog.bishopmccann.com/tag/podcast) - [Meetings](https://blog.bishopmccann.com/tag/meetings) - [Attendees](https://blog.bishopmccann.com/tag/attendees) - [Experience](https://blog.bishopmccann.com/tag/experience) - [Event Trends](https://blog.bishopmccann.com/tag/event-trends) ### [Why Customer Stories Matter at User Group Conferences](https://blog.bishopmccann.com/why-customer-stories-matter-at-user-group-conferences) **by [Justin Myers](https://blog.bishopmccann.com/author/justin-myers)** [Tech Events](https://blog.bishopmccann.com/tag/tech-events) July 30th, 2026 Customer stories are one of the most effective ways to enhance a user group conference by giving attendees practical examples of how peers overcome challenges and achieve results. Attendees join user\[...\]   ### [How to Use Your Franchise Conference to Build Brand Champions](https://blog.bishopmccann.com/how-to-use-your-franchise-conference-to-build-brand-champions) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Franchise](https://blog.bishopmccann.com/tag/franchise) July 23rd, 2026 A franchise conference is a unique opportunity to bring your franchise system together. These events are great for updates or celebrations, but the best events build strong relationships, trust, and\[...\]   ### [7 Ways to Increase ROI from Your Annual Software User Group Conference](https://blog.bishopmccann.com/7-ways-to-increase-roi-from-your-annual-software-user-group-conference) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Tech Events](https://blog.bishopmccann.com/tag/tech-events) July 09th, 2026 A software user group conference is one of the biggest investments many companies can make in customer engagement and pipeline growth. It also comes with real pressure to prove the investment moved\[...\]   ### [What Is Event Security - Physical Safety and Cybersecurity Explained](https://blog.bishopmccann.com/what-is-event-security-physical-safety-and-cybersecurity-explained) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Events](https://blog.bishopmccann.com/tag/events), [Crisis Management](https://blog.bishopmccann.com/tag/crisis-management) June 25th, 2026 The chain reaction begins almost immediately after an event planner realizes something has gone wrong on site. What starts as a small disruption quickly escalates into attendee frustration,\[...\]   ### [A Simple Guide to Launching Your First Incentive Travel Program](https://blog.bishopmccann.com/a-simple-guide-to-launching-your-first-incentive-travel-program) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) June 11th, 2026 Planning incentive travel programs can feel like a lot to balance: budgets, logistics, stakeholder expectations, and the pressure to create something that truly motivates people to perform at a\[...\]   ### [Why SaaS Companies Use Events in Their Go-To-Market Strategy](https://blog.bishopmccann.com/why-saas-companies-use-events-in-their-go-to-market-strategy) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Tech Events](https://blog.bishopmccann.com/tag/tech-events) May 28th, 2026 Events are often seen as “nice-to-have” additions to marketing budgets. But for SaaS companies, events can be one of the most powerful revenue drivers. Because SaaS leaders need channels that tie\[...\]   ### [How to Integrate Corporate Event Themes Across Every Touchpoint](https://blog.bishopmccann.com/how-to-integrate-corporate-event-themes-across-every-touchpoint) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event), [Creative](https://blog.bishopmccann.com/tag/creative) May 14th, 2026 Corporate event planning means juggling vendors, timelines, budgets, and expectations. Incorporating a connected theme can seem like an added challenge, but maintaining thematic consistency is one of\[...\]   ### [How Events Give Tech and SaaS Companies a Competitive Edge](https://blog.bishopmccann.com/how-events-give-tech-and-saas-companies-a-competitive-edge) **by [Gina Boos](https://blog.bishopmccann.com/author/ginaboos)** [Tech Events](https://blog.bishopmccann.com/tag/tech-events) April 30th, 2026 In a digital-first world, it’s easy to assume that webinars, product-led growth, paid acquisition, and automated funnels are enough. Yet customer acquisition costs continue to rise and digital\[...\]   ### [How to Design Incentive Trips That Deliver Authentic Cultural Experiences](https://blog.bishopmccann.com/how-to-design-incentive-trips-that-deliver-authentic-cultural-experiences) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Travel](https://blog.bishopmccann.com/tag/travel), [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) April 16th, 2026 Incentive travel expectations have shifted. A great resort, full itinerary, and group activities are no longer enough to differentiate a program. Attendees want experiences that feel personal,\[...\]   ### [Why User-Group Conferences Are a Strategic Advantage for Tech Organizations](https://blog.bishopmccann.com/why-user-group-conferences-are-a-strategic-advantage-for-tech-organizations) **by [Jaclyn Trainor](https://blog.bishopmccann.com/author/jaclyn-trainor)** [Conferences](https://blog.bishopmccann.com/tag/conferences), [Tech Events](https://blog.bishopmccann.com/tag/tech-events) April 02nd, 2026 From oversaturated markets to climbing acquisition costs, the way SaaS organizations grow has changed. New customer wins feel more difficult. Loyalty feels more fragile. Growth can no longer rely on\[...\]   ### [How to Plan a Beach Incentive: Top Destinations for Sun and Sand](https://blog.bishopmccann.com/how-to-plan-a-beach-incentive-top-destinations-for-sun-and-sand) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Travel](https://blog.bishopmccann.com/tag/travel), [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) March 19th, 2026 Planning a successful beach incentive trip starts with three things: a clear business objective, a destination that motivates top performers, and experiences that make the reward feel truly worth\[...\]   ### [Neuroscience of Networking: How to Design Social Environments for Real Connection](https://blog.bishopmccann.com/neuroscience-of-networking-how-to-design-social-environments-for-real-connection) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event), [Engagement](https://blog.bishopmccann.com/tag/engagement), [Meetings](https://blog.bishopmccann.com/tag/meetings) March 12th, 2026 Networking appears on nearly every corporate event agenda. Attendees expect opportunities to connect with peers and industry leaders, but meaningful connections require more than simply putting\[...\]   [‹ Previous](https://blog.bishopmccann.com/page/1) [1](https://blog.bishopmccann.com/page/1) [2](https://blog.bishopmccann.com/page/2) [3](https://blog.bishopmccann.com/page/3) [4](https://blog.bishopmccann.com/page/4) [5](https://blog.bishopmccann.com/page/5) [Next ›](https://blog.bishopmccann.com/page/3) [Last »](https://blog.bishopmccann.com/page/25) ### Looking for an event partner? Let us blow your mind. [Contact Us](https://bishopmccann.com/connect/) - - - - - - [About](https://bishopmccann.com/about/) - [Connect](https://bishopmccann.com/connect/)