Experiential Sponsorship Examples That Go Beyond Logos and Lanyards

by Meghan O’Connor , , December 18th, 2025

Sponsorships are key elements of corporate events for both brands and audiences. Corporate event attendees don’t want to be “marketed to.” Their time is valuable, and they expect experiences that[...]  

The Franchise Playbook – Crafting High-Impact National Franchise Meetings

by Meghan O’Connor , April 03rd, 2025

National franchise meetings are not just routine gatherings; they are pivotal for franchise growth, brand consistency, and operational excellence. However, the key to genuinely successful franchise[...]  

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