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Sponsorships

Experiential Sponsorship Examples That Go Beyond Logos and Lanyards

by Meghan O’Connor , , December 18th, 2025

Sponsorships are key elements of corporate events for both brands and audiences. Corporate event attendees don’t want to be “marketed to.” Their time is valuable, and they expect experiences that[...]  

The Sponsor Fulfillment Checklist Every Event Manager Needs

by Michelle Dallas , October 02nd, 2025

Sponsors are the lifeblood of events, which makes sponsorship fulfillment the heartbeat of sponsor relationships. A well-executed fulfillment plan strengthens trust, delivers brand value, and paves[...]  

Sponsorship Fallout: How to Prevent Sponsor Burnout & Build Multi-Year Value

by Gina Boos September 12th, 2025

In corporate events, sponsorship activations aren’t just financial support—they’re a revenue strategy. Strong activations fuel attendee experiences, elevate brand reach, and strengthen the event’s[...]  

How to Create the Most Impactful Sponsorship Packages

by Brenna Adkins , December 28th, 2021

You have visions of the perfect corporate event. One that captures the essence of your brand and delights your guests. But then you sit down to budget, and some of your objectives seems out of reach.[...]  

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