--- title: Bishop-McCann Blog | Brenna Adkins description: Bishop-McCann prides itself on staying on top of the latest trends to leverage technology and other strategies to engage your guests. --- [Bishop-McCann](https://bishopmccann.com/) [![](https://bishopmccann.com/wp-content/webp-express/webp-images/uploads/2021/06/logo-s.png.webp)](https://bishopmccann.com/) X - Expertise - [Corporate Event Planning & Meetings Management](https://bishopmccann.com/corporate-event-planning-meetings-management/) - [Incentive Programs & Recognition Events](https://bishopmccann.com/incentive-programs-recognition-events/) - [Congresses, Expos, & Conference Planning](https://bishopmccann.com/congresses-expos-conference-planning/) - [Virtual Events & Hybrid Events](https://bishopmccann.com/virtual-events-hybrid-events/) - [Pharmaceutical Meetings](https://bishopmccann.com/pharmaceutical-meeting-planning/) - [Franchise Conference Planning](https://bishopmccann.com/franchise-conference-planning/) - [Commercial Events](https://bishopmccann.com/commercial-event-and-meeting-planning/) - Services - [Creative Strategy & Execution](https://bishopmccann.com/creative-strategy-execution/) - [Event Planning & Operations](https://bishopmccann.com/event-planning-operations/) - [Live Event Production](https://bishopmccann.com/live-event-production/) - [Virtual & Hybrid Event Production](https://bishopmccann.com/virtual-hybrid-event-production/) - [Group Air Travel Management](https://bishopmccann.com/group-air-travel-management/) - [Event Technology](https://bishopmccann.com/event-technology/) - [Hotel & Venue Site Selection](https://bishopmccann.com/hotel-venue-site-selection/) - [JOY Index™](https://bishopmccann.com/joy-index/) - Insights - [Blogs](https://blog.bishopmccann.com/) - [News](https://news.bishopmccann.com/) - [Case Studies](https://bishopmccann.com/case-studies/) - [Podcasts](https://bishopmccann.com/podcasts/) - About - [About](https://bishopmccann.com/about/) - [Leadership](https://bishopmccann.com/our-team/) - [Project JOY](https://bishopmccann.com/projectjoy/) - [Careers](https://bishopmccann.com/careers/) - [Connect](https://bishopmccann.com/connect/) ###### Connect With Us - - - - - ![banner image](https://blog.bishopmccann.com/hubfs/Bishopmccann_December2020/Images/Office.jpg) # AUTHOR: Brenna Adkins - [Show All](https://blog.bishopmccann.com) - [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event) - [Events](https://blog.bishopmccann.com/tag/events) - [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) - [Event Technology](https://blog.bishopmccann.com/tag/event-technology) - [Highlights](https://blog.bishopmccann.com/tag/highlights) - [Podcast](https://blog.bishopmccann.com/tag/podcast) - [Meetings](https://blog.bishopmccann.com/tag/meetings) - [Attendees](https://blog.bishopmccann.com/tag/attendees) - [Experience](https://blog.bishopmccann.com/tag/experience) - [Event Trends](https://blog.bishopmccann.com/tag/event-trends) ### [How Do You Avoid Overscheduling a Corporate Event?](https://blog.bishopmccann.com/how-to-avoid-over-scheduling-corporate-events) **by [Brenna Adkins](https://blog.bishopmccann.com/author/brennaannadkins)** [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event) September 23rd, 2026 Originally published: May 2025. Last updated: September 2026. The best way to avoid overscheduling a corporate event is to focus on the sessions and activities that matter most, incorporate breaks\[...\]   ### [What Are the Best Strategies for Corporate Event Communication?](https://blog.bishopmccann.com/top-9-strategies-for-corporate-event-communication) **by [Brenna Adkins](https://blog.bishopmccann.com/author/brennaannadkins)** [Event Technology](https://blog.bishopmccann.com/tag/event-technology), [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event) September 10th, 2026 Originally published: July 2025. Last updated: September 2026. The best corporate event communication strategies deliver the right information to the right people at the right time, using channels\[...\]   ### [Why Should You Hire an Event Planning Company?](https://blog.bishopmccann.com/why-should-you-hire-an-event-planning-company-bishop-mccann) **by [Brenna Adkins](https://blog.bishopmccann.com/author/brennaannadkins)** [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event) September 03rd, 2026 Hiring an event planning agency gives your team the resources and expertise needed to successfully manage an event while creating a better experience for your attendees. An experienced planner is\[...\]   ### [How to Plan an Employee Incentive Trip That Motivates Every Generation](https://blog.bishopmccann.com/how-to-plan-an-employee-incentive-trip-that-motivates-every-generation) **by [Brenna Adkins](https://blog.bishopmccann.com/author/brennaannadkins)** [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) August 27th, 2026 To motivate employees across generations, an incentive trip needs to balance meaningful recognition, flexibility, and activities that appeal to varying interests. Planners should understand their\[...\]   ### [What Are the Top Benefits of Incentive Travel?](https://blog.bishopmccann.com/benefits-of-incentive-travel) **by [Brenna Adkins](https://blog.bishopmccann.com/author/brennaannadkins)** [Travel](https://blog.bishopmccann.com/tag/travel), [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) August 13th, 2026 Originally published: November 2022.Last updated: August 2026. The top benefits of incentive travel include higher employee engagement, stronger motivation, improved retention, better productivity,\[...\]   ### [Conference Planning Tips: How to Create an Engaging Conference](https://blog.bishopmccann.com/conference-planning-101-how-to-keep-it-captivating) **by [Brenna Adkins](https://blog.bishopmccann.com/author/brennaannadkins)** [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event), [Conferences](https://blog.bishopmccann.com/tag/conferences) August 06th, 2026 Originally published: December 2024. Last updated: August 2026. To create an engaging event experience, start with your attendees. Define clear event goals, deliver relevant content, balance\[...\]   ### [How to Incorporate Giveback into Corporate Event Planning That Aligns With Your Values](https://blog.bishopmccann.com/how-to-incorporate-giveback-into-corporate-event-planning-that-aligns-with-your-values) **by [Brenna Adkins](https://blog.bishopmccann.com/author/brennaannadkins)** [Give Back](https://blog.bishopmccann.com/tag/give-back), [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event) December 31st, 2025 As expectations around corporate philanthropy continue to rise, corporate event planning offers a powerful opportunity to turn values into visible action. Real impact comes from thoughtfully designed\[...\]   ### [Strategic Incentive Travel: How Leaders Drive Business Performance](https://blog.bishopmccann.com/strategic-incentive-travel-how-leaders-drive-business-performance) **by [Brenna Adkins](https://blog.bishopmccann.com/author/brennaannadkins)** [Travel](https://blog.bishopmccann.com/tag/travel), [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) August 21st, 2025 In today’s competitive talent market, companies are rethinking how they reward and retain their top performers. Incentive travel isn’t a luxury perk. It’s a strategic investment that drives\[...\]   ### [The Feedback Loop: Turning Event Engagement Data into Strategic Decisions](https://blog.bishopmccann.com/the-feedback-loop-turning-event-engagement-data-into-strategic-decisions) **by [Brenna Adkins](https://blog.bishopmccann.com/author/brennaannadkins)** [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event) August 07th, 2025 Event success isn’t just about packed seats or positive survey responses; it’s about deeper engagement that drives action. Because when attendees are truly engaged, they don’t just show up—they\[...\]   ### [Recognize. Reward. Repeat: Employee Recognition Ideas That Ignite Engagement](https://blog.bishopmccann.com/recognize.-reward.-repeat-employee-recognition-ideas-that-ignite-engagement) **by [Brenna Adkins](https://blog.bishopmccann.com/author/brennaannadkins)** [Experience](https://blog.bishopmccann.com/tag/experience), [Recognition Events](https://blog.bishopmccann.com/tag/recognition-events) July 24th, 2025 Employee recognition isn’t just a nice-to-have—it’s a strategic tool for corporate event planners who want to deepen emotional connections and improve outcomes. These thoughtfully crafted employee\[...\]   ### [Using Event Activations in Your Corporate Event ROI Strategy](https://blog.bishopmccann.com/event-activations-for-corporate-events) **by [Brenna Adkins](https://blog.bishopmccann.com/author/brennaannadkins)** [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event), [Creative](https://blog.bishopmccann.com/tag/creative), [Experience](https://blog.bishopmccann.com/tag/experience), [Attendees](https://blog.bishopmccann.com/tag/attendees) June 19th, 2025 In the competitive landscape of corporate events, creating memorable and impactful experiences isn't just about attendee satisfaction; it's about driving tangible return on investment (ROI).\[...\]   ### [How Executive Coaching Enhances Presentations in Corporate Events](https://blog.bishopmccann.com/how-executive-coaching-enhances-presentations-in-corporate-events) **by [Brenna Adkins](https://blog.bishopmccann.com/author/brennaannadkins)** [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event) June 05th, 2025 Corporate events are not just about operations—they’re about creating moments that inform, inspire, and unify. Presentations are often the most visible touchpoints for achieving that goal. Whatever\[...\]   [1](https://blog.bishopmccann.com/author/brennaannadkins/page/1) [2](https://blog.bishopmccann.com/author/brennaannadkins/page/2) [3](https://blog.bishopmccann.com/author/brennaannadkins/page/3) [4](https://blog.bishopmccann.com/author/brennaannadkins/page/4) [5](https://blog.bishopmccann.com/author/brennaannadkins/page/5) [Next ›](https://blog.bishopmccann.com/author/brennaannadkins/page/2) [Last »](https://blog.bishopmccann.com/page/6) ### Looking for an event partner? Let us blow your mind. [Contact Us](https://bishopmccann.com/connect/) - - - - - - [About](https://bishopmccann.com/about/) - [Connect](https://bishopmccann.com/connect/)