Looking for the perfect place for your next incentive trip – a place where rich history, stunning landscapes, and warm hospitality come together to create an unforgettable experience? Ireland awaits. For those seeking a balance of relaxation, culture, and adventure, the Emerald Isle stands out as an incredible option, offering a unique opportunity for guests to immerse themselves.
With Ireland as the destination for your next incentive program, your attendees can enjoy a slower pace and take a deep dive into Irish culture while experiencing culinary delights and enjoying the natural beauty of the Irish countryside.
To plan the best incentive programs for our clients, we’re constantly keeping tabs on what’s trending within the industry. Recently, we’ve seen a shift toward experiences that feel both exciting and accessible – destinations that offer something new while still being relatively easy to get to and navigate for attendees. Ireland embodies this balance, offering a warm and welcoming atmosphere that makes visitors feel right at home from the moment they arrive.
“[Visiting Ireland] was like we were welcomed immediately as part of the family, everywhere we went, which is unique specifically to Europe.” – Carley Crose, Program Manager at Bishop-McCann
For our U.S.-based clients seeking international travel experiences, Ireland checks quite a few boxes, making it an ideal destination for incentive trips. Not only are there plenty of flights from the U.S. to Ireland, but the flight time is not as extensive as traveling to other European destinations.
“Ireland is well aligned with U.S. travelers' needs for safety and comfort in a destination. It’s also sometimes overlooked on the world stage of destinations; offering the appeal of a unique and unconsidered destination.” – Bert Guy, Senior Program Manager at Bishop-McCann
Additionally, English is spoken throughout Ireland, alleviating potential language barriers. It’s also worth noting that, especially in comparison to other international destinations, travel within Ireland is fairly easy. Between buses and trains, traveling from one region to another only takes a few hours.
Another trend we often include in our programs is wellness activities. In fact, the Kerry region in southwest Ireland is commonly included in programs for their national parks, hiking trails, lakes, and more. These wellness-oriented activities not only introduce participants to some of Ireland’s most scenic locations, but they also ensure each attendee takes the time to take care of themselves and relieve a bit of stress during their experience.
From vast landscapes to vibrant city centers, Ireland offers a wealth of experiences to explore across the country. This diversity also ties into a growing trend we're seeing in the industry: the importance of slowing down and giving attendees the freedom to choose how they want to engage with their destination. In cities like Belfast, in Northern Ireland which remains part of the UK and not part of the Republic of Ireland, there’s an abundance of activities and sights to discover at their own pace, allowing for a more personalized experience without a tightly packed itinerary.
Ireland is home to many distinct communities, making it an excellent option for those looking for variety in an incentive trip. When traveling to Northern Ireland, you’ll find bustling city centers; but only a few hours away are the slower-paced villages and expansive countryside of the southwestern region.
Dublin, Ireland’s capital city, is a vibrant and dynamic destination that perfectly balances historic charm with modern sophistication. As a gateway to Ireland with excellent international connectivity, Dublin is both accessible and packed with opportunities for attendees to immerse themselves in its unique culture, history, and energy.
One of Dublin’s most appealing features is its rich heritage, which is on full display in iconic landmarks such as Trinity College and the Book of Kells. Dublin Castle and St. Patrick’s Cathedral are other must-visit sites that provide a window into the city’s past while serving as stunning settings for team-building activities, like group tours.
For a more interactive experience, Dublin offers activities that combine culture and fun, like a private whiskey-tasting session at the Jameson Distillery or a Guinness Storehouse tour, where attendees can learn to pour the perfect pint and enjoy panoramic city views from the Gravity Bar. These activities not only provide a taste of Ireland’s iconic beverages but also foster camaraderie among participants.
Dublin’s culinary scene is another highlight, offering everything from Michelin-starred restaurants to traditional Irish fare. Incentive groups can enjoy curated dining experiences that showcase Ireland’s evolving food culture, such as seafood-tasting menus or farm-to-table dining.
Nestled amidst the stunning natural beauty of County Kerry, Killarney is a premier destination for incentive travel programs in Ireland. With its breathtaking landscapes, historic charm, and exceptional hospitality, Killarney offers the perfect blend of adventure, relaxation, and cultural immersion for groups seeking a truly memorable experience.
One of the reasons Killarney stands out is its location within easy reach of Killarney National Park, a highlight of any trip to Ireland. This stunning park offers everything from serene lakes and wooded trails to the iconic MacGillycuddy’s Reeks mountains.
For attendees looking to unwind or recharge, the park provides wellness-focused options like guided hikes or cycling, both of which allow participants to immerse themselves in Ireland’s breathtaking landscapes while taking a step back from their busy routines.
And let’s not forget the vibrant town of Killarney itself, filled with lively pubs, authentic dining experiences, and opportunities to explore Ireland’s cultural heritage. Groups can enjoy live traditional music, sample local whiskey, or even participate in an interactive cooking class focused on Irish cuisine. These moments of connection and fun are what make incentive trips memorable and impactful for attendees.
When planning incentive travel programs, unique and awe-inspiring destinations often make the biggest impact on attendees. That’s why the Skellig Islands, located off the coast of County Kerry, are a standout addition to any Ireland itinerary. These remote and dramatic islands offer a sense of adventure and cultural richness that’s hard to find anywhere else.
When visiting the Skellig Islands, we encourage groups to take a boat ride out to the larger of the two islands, Skellig Michael, followed by a fresh seafood lunch in Portmagee, a local filling village. Combining a visit to the Skelligs with other nearby attractions (like the Ring of Kerry or Valentia Island) creates a well-rounded itinerary that balances adventure with relaxation. In addition, Star Wars fans might instantly recognize the Skellig Islands due to their appearance in the films.
Though Northern Ireland is part of the United Kingdom, it’s still easy to reach from the Republic of Ireland, making it a must-see stop for any incentive program in the region. Belfast’s accessibility is a key advantage for incentives. With an international airport and excellent connections to other parts of Ireland, the city is easy to include in a broader itinerary.
As the vibrant capital of Northern Ireland, Belfast offers a dynamic blend of history, culture, and modern energy, making it a must-visit location for incentives in Ireland. Known for its rich heritage and forward-thinking spirit, Belfast is a city that caters to a variety of group interests, from history enthusiasts to foodies and adventurers.
For history buffs, one of the city's biggest draws is its connection to the Titanic. The Titanic Belfast Museum, located on the site where the famous ship was built, offers a world-class interactive experience that allows attendees to learn about the craftsmanship behind the Titanic and immerse themselves in the stories of its creation and legacy.
Limerick, one of Ireland’s oldest cities, offers a perfect mix of history, culture, and modern amenities, making it an ideal destination for incentive travel. Located along the scenic River Shannon in Ireland’s southwest, Limerick provides easy access to some of the country’s most iconic attractions while offering unique experiences that reward and inspire attendees.
For instance, while in Limerick, participants can take a day trip to see the Ring of Kerry, the iconic Cliffs of Moher, or Blarney Castle, where they will learn more about the Blarney Stone and the legendary “gift of the gab.” Ultimately, these excursions allow incentive groups to experience Ireland’s most celebrated landmarks, adding variety and adventure to their itinerary.
If you’re not already considering Ireland as an incentive destination, there’s plenty more to convince you. Whether you’re planning a small or large incentive trip, expect welcoming people, breathtaking scenery, and activities that immerse and delight attendees.
Ireland’s rich cultural heritage is one of the key reasons it consistently ranks as a top destination for incentive travel programs. From its storied history and legendary myths to its vibrant music, art, and culinary traditions, Ireland offers groups the opportunity to engage with a culture that is both deeply authentic and endlessly welcoming.
Ireland’s culinary scene is one of the many ways to experience its culture. From whisky tastings at historic distilleries like Jameson and Bushmills to farm-to-table dining experiences showcasing local ingredients, the food and drink of Ireland reflect the country’s hospitality and creativity. For groups interested in hands-on activities, custom ring-making classes are an excellent immersive opportunity that highlights Ireland’s local artisans and culture.
“In Killarney, we love to highlight Irish traditions like Gaelic games, where participants can try their hand at hurling or Gaelic football, or we can incorporate an evening of Irish storytelling and music in an authentic pub.” – Justin Myers, VP, Client Development and Marketing at Bishop-McCann
One of the most compelling reasons to choose Ireland for incentive travel is the opportunity for attendees to immerse themselves in the country’s rich and storied history. Ireland’s heritage is not just preserved in museums – it’s woven into every corner of the country, offering unique and interactive experiences that make its history come alive.
A standout activity for groups is visiting sites that blend Ireland’s past with its present-day innovation. For example, former prisons and warehouses have been transformed into world-class distilleries, such as the McConnell’s distillery in Belfast. Participants can tour these fascinating spaces, learning how centuries-old traditions of whiskey-making intersect with the stories of their historic settings while adding an immersive element to the experience.
Additionally, being welcomed by the Lord Mayor of Belfast is a remarkable way to step into the city’s historical and political fabric. Such experiences foster a sense of significance and connection, making attendees feel like honored guests in a country that values tradition and hospitality.
One of the most appealing aspects of Ireland’s culture is its tradition of storytelling. Whether through a guided tour of ancient landmarks like Newgrange and the Cliffs of Moher or in the cozy setting of a local pub where a seanchaí (traditional storyteller) weaves tales of Irish folklore, these moments connect attendees to the country’s deep-rooted history.
Music and dance are also central to Irish culture, and incorporating them into an incentive program is an easy way to leave a lasting impression. Groups can enjoy a lively traditional music session in a local pub or participate in a private Irish dance workshop. Experiences like these are not just educational; they’re also deeply engaging, fostering team building and creating a sense of wonder and connection to the destination.
Ireland’s accommodations are a highlight of any incentive travel program, offering a blend of luxury, charm, and exceptional service that enhances the attendee experience. Having had the privilege of experiencing several outstanding hotels across the country, we can confidently say that each one excels in delivering comfort, convenience, and truly memorable stays.
Adare Manor in Limerick: This five-star luxury resort is a masterpiece of grandeur and refinement. Nestled in the idyllic village of Adare, Adare Manor offers world-class amenities, a Michelin-starred restaurant, and the stunning Tom Fazio-designed golf course. Its regal setting and unparalleled service make it ideal for hosting high-end incentive programs.
The Europe Hotel & Resort in Killarney: Overlooking the serene Lakes of Killarney, this resort combines breathtaking views with modern luxury. From extensive spa facilities to fine dining restaurants, The Europe Hotel offers a tranquil yet sophisticated stay for incentives.
The Killarney Park Hotel: Renowned for its personalized service and warm hospitality, The Killarney Park Hotel delivers a boutique luxury experience in the heart of Killarney. Plus, its proximity to Killarney National Park and other local attractions makes it an excellent choice for those looking for both relaxation and exploration.
The Great Southern Hotel in Killarney: Built in 1854, the Great Southern Hotel combines Victorian charm, modern amenities, and stunning gardens to offer a distinctive setting for incentive trips.
The Shelbourne in Dublin: This iconic five-star hotel in the heart of Dublin exudes timeless sophistication. A landmark of Irish hospitality, The Shelbourne offers luxurious rooms, exquisite dining, and an unmatched location near St. Stephen’s Green, making it perfect for introducing groups to Dublin’s vibrant culture and history.
What truly sets Ireland apart is the warmth and friendliness of its people. Whether participants are learning to pour the perfect pint of Guinness, crafting their own piece of Celtic jewelry, or chatting with locals, these interactions add a personal touch to every experience. This human connection, paired with Ireland’s vibrant culture, ensures that every incentive program feels truly special.
“It’s about slowing down a little bit and embracing the people. I think the people are one of the things that stood out to me – just how friendly and welcoming everybody was. They truly understand hospitality in Ireland.” – Justin Myers, VP, Client Development and Marketing at Bishop-McCann
Incentive trips are about creating memorable experiences, and Ireland’s cultural richness provides endless opportunities to do just that. By combining history, tradition, and interactive activities, Ireland offers programs that inspire, entertain, and connect participants to a destination unlike any other.
To bring an Irish incentive program to life, the Bishop-McCann team is here to help. Our experienced planners can help you plan the perfect group event that ties in local traditions and modern experiences. Connect with a planner to get started unlocking the benefits of incentive travel!