--- title: Bishop-McCann Blog | Tech Events description: Tech Events | Bishop-McCann prides itself on staying on top of the latest trends to leverage technology and other strategies to engage your guests. --- [Bishop-McCann](https://bishopmccann.com/) [![](https://bishopmccann.com/wp-content/webp-express/webp-images/uploads/2021/06/logo-s.png.webp)](https://bishopmccann.com/) X - Expertise - [Corporate Event Planning & Meetings Management](https://bishopmccann.com/corporate-event-planning-meetings-management/) - [Incentive Programs & Recognition Events](https://bishopmccann.com/incentive-programs-recognition-events/) - [Congresses, Expos, & Conference Planning](https://bishopmccann.com/congresses-expos-conference-planning/) - [Virtual Events & Hybrid Events](https://bishopmccann.com/virtual-events-hybrid-events/) - [Pharmaceutical Meetings](https://bishopmccann.com/pharmaceutical-meeting-planning/) - [Franchise Conference Planning](https://bishopmccann.com/franchise-conference-planning/) - [Commercial Events](https://bishopmccann.com/commercial-event-and-meeting-planning/) - Services - [Creative Strategy & Execution](https://bishopmccann.com/creative-strategy-execution/) - [Event Planning & Operations](https://bishopmccann.com/event-planning-operations/) - [Live Event Production](https://bishopmccann.com/live-event-production/) - [Virtual & Hybrid Event Production](https://bishopmccann.com/virtual-hybrid-event-production/) - [Group Air Travel Management](https://bishopmccann.com/group-air-travel-management/) - [Event Technology](https://bishopmccann.com/event-technology/) - [Hotel & Venue Site Selection](https://bishopmccann.com/hotel-venue-site-selection/) - [JOY Index™](https://bishopmccann.com/joy-index/) - Insights - [Blogs](https://blog.bishopmccann.com/) - [News](https://news.bishopmccann.com/) - [Case Studies](https://bishopmccann.com/case-studies/) - [Podcasts](https://bishopmccann.com/podcasts/) - About - [About](https://bishopmccann.com/about/) - [Leadership](https://bishopmccann.com/our-team/) - [Project JOY](https://bishopmccann.com/projectjoy/) - [Careers](https://bishopmccann.com/careers/) - [Connect](https://bishopmccann.com/connect/) ###### Connect With Us - - - - - # Blog - [Show All](https://blog.bishopmccann.com) - [Corporate Event](https://blog.bishopmccann.com/tag/corporate-event) - [Events](https://blog.bishopmccann.com/tag/events) - [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) - [Event Technology](https://blog.bishopmccann.com/tag/event-technology) - [Highlights](https://blog.bishopmccann.com/tag/highlights) - [Podcast](https://blog.bishopmccann.com/tag/podcast) - [Meetings](https://blog.bishopmccann.com/tag/meetings) - [Attendees](https://blog.bishopmccann.com/tag/attendees) - [Experience](https://blog.bishopmccann.com/tag/experience) - [Event Trends](https://blog.bishopmccann.com/tag/event-trends) Posts about # Tech Events ### [What Should a Tech or SaaS Conference Agenda Include?](https://blog.bishopmccann.com/what-should-a-tech-or-saas-conference-agenda-include) **by [Justin Myers](https://blog.bishopmccann.com/author/justin-myers)** [Tech Events](https://blog.bishopmccann.com/tag/tech-events), [SaaS](https://blog.bishopmccann.com/tag/saas) August 20th, 2026 A tech or SaaS conference agenda should include a mix of keynote presentations, educational sessions, product demonstrations and updates, customer stories, networking opportunities, and interactive\[...\]   ### [Why Customer Stories Matter at User Group Conferences](https://blog.bishopmccann.com/why-customer-stories-matter-at-user-group-conferences) **by [Justin Myers](https://blog.bishopmccann.com/author/justin-myers)** [Tech Events](https://blog.bishopmccann.com/tag/tech-events) July 30th, 2026 Customer stories are one of the most effective ways to enhance a user group conference by giving attendees practical examples of how peers overcome challenges and achieve results. Attendees join user\[...\]   ### [7 Ways to Increase ROI from Your Annual Software User Group Conference](https://blog.bishopmccann.com/7-ways-to-increase-roi-from-your-annual-software-user-group-conference) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Tech Events](https://blog.bishopmccann.com/tag/tech-events) July 09th, 2026 A software user group conference is one of the biggest investments many companies can make in customer engagement and pipeline growth. It also comes with real pressure to prove the investment moved\[...\]   ### [Why SaaS Companies Use Events in Their Go-To-Market Strategy](https://blog.bishopmccann.com/why-saas-companies-use-events-in-their-go-to-market-strategy) **by [Bishop-McCann](https://blog.bishopmccann.com/author/bishop-mccann)** [Tech Events](https://blog.bishopmccann.com/tag/tech-events) May 28th, 2026 Events are often seen as “nice-to-have” additions to marketing budgets. But for SaaS companies, events can be one of the most powerful revenue drivers. Because SaaS leaders need channels that tie\[...\]   ### [How Events Give Tech and SaaS Companies a Competitive Edge](https://blog.bishopmccann.com/how-events-give-tech-and-saas-companies-a-competitive-edge) **by [Gina Boos](https://blog.bishopmccann.com/author/ginaboos)** [Tech Events](https://blog.bishopmccann.com/tag/tech-events) April 30th, 2026 In a digital-first world, it’s easy to assume that webinars, product-led growth, paid acquisition, and automated funnels are enough. Yet customer acquisition costs continue to rise and digital\[...\]   ### [Why User-Group Conferences Are a Strategic Advantage for Tech Organizations](https://blog.bishopmccann.com/why-user-group-conferences-are-a-strategic-advantage-for-tech-organizations) **by [Jaclyn Trainor](https://blog.bishopmccann.com/author/jaclyn-trainor)** [Conferences](https://blog.bishopmccann.com/tag/conferences), [Tech Events](https://blog.bishopmccann.com/tag/tech-events) April 02nd, 2026 From oversaturated markets to climbing acquisition costs, the way SaaS organizations grow has changed. New customer wins feel more difficult. Loyalty feels more fragile. Growth can no longer rely on\[...\]   ### Looking for an event partner? Let us blow your mind. [Contact Us](https://bishopmccann.com/connect/) - - - - - - [About](https://bishopmccann.com/about/) - [Connect](https://bishopmccann.com/connect/)