--- title: How Do You Choose the Best Incentive Travel Partner? description: Use this guide to evaluate an incentive travel partner’s expertise and find the right fit for your participants and goals. image: https://blog.bishopmccann.com/hubfs/Imported_Blog_Media/How%20Do%20You%20Choose%20the%20Best%20Incentive%20Travel%20Partner%201.jpg --- [Bishop-McCann](https://bishopmccann.com/) [![](https://bishopmccann.com/wp-content/webp-express/webp-images/uploads/2021/06/logo-s.png.webp)](https://bishopmccann.com/) X - Expertise - [Corporate Event Planning & Meetings Management](https://bishopmccann.com/corporate-event-planning-meetings-management/) - [Incentive Programs & Recognition Events](https://bishopmccann.com/incentive-programs-recognition-events/) - [Congresses, Expos, & Conference Planning](https://bishopmccann.com/congresses-expos-conference-planning/) - [Virtual Events & Hybrid Events](https://bishopmccann.com/virtual-events-hybrid-events/) - [Pharmaceutical Meetings](https://bishopmccann.com/pharmaceutical-meeting-planning/) - [Franchise Conference Planning](https://bishopmccann.com/franchise-conference-planning/) - [Commercial Events](https://bishopmccann.com/commercial-event-and-meeting-planning/) - Services - [Creative Strategy & Execution](https://bishopmccann.com/creative-strategy-execution/) - [Event Planning & Operations](https://bishopmccann.com/event-planning-operations/) - [Live Event Production](https://bishopmccann.com/live-event-production/) - [Virtual & Hybrid Event Production](https://bishopmccann.com/virtual-hybrid-event-production/) - [Group Air Travel Management](https://bishopmccann.com/group-air-travel-management/) - [Event Technology](https://bishopmccann.com/event-technology/) - [Hotel & Venue Site Selection](https://bishopmccann.com/hotel-venue-site-selection/) - [JOY Index™](https://bishopmccann.com/joy-index/) - Insights - [Blogs](https://blog.bishopmccann.com/) - [News](https://news.bishopmccann.com/) - [Case Studies](https://bishopmccann.com/case-studies/) - [Podcasts](https://bishopmccann.com/podcasts/) - About - [About](https://bishopmccann.com/about/) - [Leadership](https://bishopmccann.com/our-team/) - [Project JOY](https://bishopmccann.com/projectjoy/) - [Careers](https://bishopmccann.com/careers/) - [Connect](https://bishopmccann.com/connect/) ###### Connect With Us - - - - - # How Do You Choose the Best Incentive Travel Partner? **by [Justin Myers](https://blog.bishopmccann.com/author/justin-myers)** November 05th, 2026 [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) Share: [mailto:?subject=How%20Do%20You%20Choose%20the%20Best%20Incentive%20Travel%20Partner?&body=https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner](mailto:?subject=How%20Do%20You%20Choose%20the%20Best%20Incentive%20Travel%20Partner?&body=https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner) How Do You Choose the Best Incentive Travel Partner? 20:22 The best incentive travel partner understands your business goals, knows what motivates your participants, and can turn both into an experience that delivers measurable results. Arranging destinations, accommodations, and activities is only part of the job. A strategic partner also considers what will motivate participants to earn the trip and how the program can support performance, loyalty, and return on investment (ROI). ![arch entrance with red carpet for incentive trip](https://blog.bishopmccann.com/hs-fs/hubfs/Imported_Blog_Media/How%20Do%20You%20Choose%20the%20Best%20Incentive%20Travel%20Partner%201.jpg?width=500&height=334&name=How%20Do%20You%20Choose%20the%20Best%20Incentive%20Travel%20Partner%201.jpg) While the trip itself may last only a few days, the planning, strategy, and business objectives behind it extend far beyond the travel dates. Ensuring your investment pays off requires managing a significant investment, multiple stakeholders, and complex travel needs while creating an experience that rewards participants and meets leadership’s business goals. As you evaluate incentive travel partners, keep two questions in mind: Will they plan an employee incentive experience your audience wants to earn? And can they deliver it in a way that advances your business objectives? The right partner should be able to explain how their approach addresses both, giving you a practical basis for comparing providers. ## Quick Links - [**What Should You Look for in an Incentive Travel Partner?**](https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner#look) - [**What Questions Should You Ask a Potential Incentive Travel Partner?**](https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner#questions) - [Why Does Choosing the Right Incentive Travel Partner Matter More Now?](https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner#choosing) - [**Frequently Asked Questions About Choosing the Best Incentive Travel Partner**](https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner#faqs) ## What Should You Look for in an Incentive Travel Partner? Look for a partner who starts with your business objectives and combines strategic program design, destination expertise, global sourcing, group travel and logistics, experience design, risk management, and measurement. The strongest partner should understand not just where your group can travel, but why the program exists and what it needs to accomplish. The key is to look beyond a list of services and understand how a partner would apply their services to your program. A proposal should show how their capabilities work together to support your goals. Look for recommendations grounded in your business objectives and participant needs, a clear rationale for the destination and experience, a plan for managing logistics and risk, and a way to measure results. These details help you compare partners based on how they would approach your program, not just the destinations and activities they can offer. ### 1. Do They Start With Your Business Objectives? A strategic partner starts by understanding what the incentive program needs to accomplish before recommending destinations or activities. During discovery, they should ask questions like: - How does the program support retention, loyalty, sales, channel performance, or another business goal? - How will leadership determine whether the investment worked? - What behavior or performance do you want the program to influence? - What should participants feel and remember about the experience? - Who qualifies, and what motivates that audience? Review the proposal to see how the partner has applied your answers. The recommended destination and experiences should support your business objectives and reflect what motivates your participants. The proposal should also explain how you’ll measure the program’s impact against the goals you established. ### 2. Can They Design Around the People You Need to Motivate? A successful incentive experience reflects what participants value and what would motivate them to earn the trip. Ask how the potential partner researches your audience interests, travel preferences, and accessibility needs, and how those insights shape destination and experience recommendations. Look for that understanding in the proposed itinerary. The potential partner should [design authentic cultural experiences](https://blog.bishopmccann.com/how-to-design-incentive-trips-that-deliver-authentic-cultural-experiences) that connect attendees to the destination, plan activities that reflect your participants’ interests, and create recognition moments that celebrate the achievements that earned them a place on the incentive. The itinerary should also balance group activities with individual choice. Shared experiences create opportunities for connection, while optional activities and free time give participants flexibility to shape their own experience. When [planning a multigenerational incentive trip](https://blog.bishopmccann.com/how-to-plan-an-employee-incentive-trip-that-motivates-every-generation), individual preferences matter more than assumptions about age. The best way to assess whether an agency understands those differences is to see how they influence the recommendations. Ask for an example of how audience research changed a destination, activity, or schedule. Their answer should show how participant insights shape a reward people want to pursue. ![Arial view of European city with tile roofs](https://blog.bishopmccann.com/hs-fs/hubfs/Imported_Blog_Media/How%20Do%20You%20Choose%20the%20Best%20Incentive%20Travel%20Partner%202.jpg?width=500&height=333&name=How%20Do%20You%20Choose%20the%20Best%20Incentive%20Travel%20Partner%202.jpg) ### 3. Do They Have Strong Destination and Global Sourcing Capabilities? A capable incentive travel partner can explain why a destination is right for your program, not just why it’s appealing. Their recommendations should reflect your business objectives, participant expectations, budget, and the practical requirements of bringing your group together. Ask how they evaluate air accessibility, hotel or resort fit, destination infrastructure, local partnerships, and value. Their recommendations should account for attendee expectations, novelty, safety, and geopolitical considerations. They should also explain why they recommend each option and the trade-offs involved. Despite careful evaluation, destination decisions must also account for broader industry challenges. [IRF’s Trends Report](https://theirf.org/research_post/irf-2026-trends-report) points to rising costs, geopolitical uncertainty, logistical challenges, and evolving participant expectations, making experienced external partners increasingly valuable in planning and managing incentive travel. To navigate these challenges, consider comparing [top incentive travel destinations](https://blog.bishopmccann.com/top-global-incentive-travel-destinations-for-2026) against your business objectives and audience needs. Ask the partner to explain why each option fits, what trade-offs it presents, and how their sourcing relationships support the proposed experience. ### 4. Can They Handle Group Air and Complex Logistics? A successful incentive trip depends on coordinating travel, accommodations, transportation, and on-site activities in order for the experience to run smoothly from arrival through departure. Ask potential partners for examples of programs comparable in size and complexity to yours, including how they coordinated multiple suppliers and managed changes along the way. Clarify who owns each responsibility and how teams coordinate. For example, a delayed flight affects airport pickup, hotel arrival, and potentially evening activities. Your partner should have a plan to adjust those arrangements, so one disruption doesn’t create a chain of problems throughout the itinerary. Ask how they prepare the team to make those adjustments and keep participants informed. As you evaluate their operational capabilities, clarify how they manage:  - Group air strategy and booking - Hotel and venue sourcing - Registration and attendee communications - Arrival and departure management - Ground transportation - International logistics - On-site management Ultimately, a strong partner should be able to coordinate these moving parts while adapting quickly to changes and keeping the attendee experience on track. [Bishop-McCann’s air team](https://bishopmccann.com/group-air-travel-management/) has managed these challenges at scale. For [a program involving 1,800 attendees](https://bishopmccann.com/case-study/overcoming-air-challenges-with-expert-air-travel-team/?utm), the team navigated airline disruptions and last-minute cancellations while coordinating travel arrangements. Our dedicated group air expertise helps clients manage the unexpected with confidence, even when plans change. ![Incentive attendees boarding a train in Switzerland](https://blog.bishopmccann.com/hs-fs/hubfs/Imported_Blog_Media/How%20Do%20You%20Choose%20the%20Best%20Incentive%20Travel%20Partner%203.jpg?width=500&height=333&name=How%20Do%20You%20Choose%20the%20Best%20Incentive%20Travel%20Partner%203.jpg) ### 5. How Do They Approach Risk and Contingency Planning? Risk management includes destination assessment, supplier reliability, traveler safety, air disruptions, geopolitical changes, and severe weather. Your partner should evaluate these risks before booking and monitor them throughout the program. Ask how their assessments inform their contingency plans. The team should identify alternatives, establish who can authorize changes, and define how travelers will receive updates during a disruption. Also clarify who monitors changing conditions and how decisions will be made if the original destination or itinerary is no longer viable. The need for preparation is clear. [The IRF Trends Report](https://theirf.org/research_post/irf-2026-trends-report/) found that 51% of program owners stated that last-minute geopolitical or security restrictions affected their programs. Ask the potential partner to walk you through a realistic disruption scenario to understand how they would put their contingency plans into action. ### 6. Can They Create an Experience That Feels Exclusive and Memorable? A partner creates an exclusive, memorable experience by designing it around the achievements for which participants earned recognition. Personal details and meaningful access give attendees reasons to engage while reinforcing the program’s business purpose. Explore how your strategic partner’s creative choices make participants feel recognized and support the program’s business objectives. Ask to see examples that demonstrate: - Authentic local experiences - Personalization - Experience curation - VIP access - Thoughtful recognition moments - Creative strategy - Brand integration - Cohesive storytelling Look for a partner who can connect these elements through a clear creative concept. For a recent [incentive trip to Scotland](https://bishopmccann.com/case-study/customer-incentive-travel-to-scotland/), Bishop-McCann used a custom tartan as a recurring symbol of participants’ contributions to the company’s success. Created by a local kilt maker, the tartan became a thread woven throughout the experience, gradually revealed in advance communications before appearing in event gifts and, ultimately, custom Highland attire worn by guests at the final gala. Each reveal reinforced the central message: every attendee contributed to the company’s success and was part of its ongoing legacy, bringing the Scotland incentive experience full circle.  ![Two women smiling in front of Edinburgh Castle](https://blog.bishopmccann.com/hs-fs/hubfs/Imported_Blog_Media/How%20Do%20You%20Choose%20the%20Best%20Incentive%20Travel%20Partner%204.jpg?width=500&height=334&name=How%20Do%20You%20Choose%20the%20Best%20Incentive%20Travel%20Partner%204.jpg) ### 7. Can They Help You Measure the Program’s Impact? Your partner should evaluate the program’s success based on both participant satisfaction and its impact on business performance. Agree on the measurement approach before the qualification period begins, so you can track the performance indicators the program is intended to influence. Demonstrating that impact remains a challenge across the industry.[IRF research on incentive travel effectiveness](https://theirf.org/research_post/measuring-incentive-travel-program-effectiveness/)found that program owners strongly believe corporate incentive travel drives business outcomes (such as sales growth, engagement, and retention), yet many struggle to show that impact through metrics and KPIs. Look for a partner who can collaborate with your team to connect program performance to measurable business outcomes and build a clear case for the program’s value to your stakeholders. To put that approach into practice, clarify the data your organization will provide, which results the partner can reasonably attribute to the program, and how they’ll report return on investment. Depending on your objective, measurement may include: - Satisfaction and feedback - Participant engagement - Qualification and performance metrics - Retention or loyalty indicators - Sales or channel outcomes, where appropriate - Insights that inform future program design - Year-over-year program performance The goal is to understand not just whether the program succeeded, but which elements drove results and where future investments could make the greatest difference. ## What Questions Should You Ask a Potential Incentive Travel Partner? When choosing an incentive travel partner, ask questions about their experience, program strategy, destination selection, overall capabilities, and ability to measure results. These questions can help you evaluate a partner before making a final decision. - **How do you connect program design to business objectives?** A strong answer shows how your goal shapes the destination, agenda, recognition, and measurement plan, supported by examples from comparable programs. - **How do you evaluate destinations?** Look for clear tradeoffs among participant appeal, travel access, cost, and risk, including potential reasons for ruling out other options. - **How do you gather and apply participant insights?** Specific examples should show how research or feedback changed an activity, schedule, or destination recommendation. - **What group air capabilities do you manage?** The answer should make clear who handles bookings, monitors disruptions, and supports travelers when flights change, including when outside providers are involved. - **How do you approach global sourcing and supplier vetting?** Partner and supplier recommendations should rest on verified capacity, service quality, and reliability, with evidence beyond an established relationship. - **What is your contingency and risk-management process?** Expect defined backup options, thresholds for action, approval responsibilities, and traveler communications, plus an example of the process working under pressure. - **How do you measure program success**? Proposed metrics should reflect your objectives, answer leadership’s questions about the investment, and inform future programs. - **How do you maintain consistency across recurring or global programs?** A clear approach distinguishes consistent program standards while adapting experiences to local conditions and participant preferences. - **What examples can you provide of programs comparable in scale or complexity to ours?** Relevant case studies should explain the challenges, decisions, and results in enough detail to judge whether that experience applies to your needs. The right incentive travel partner should demonstrate more than destination knowledge or event-planning capabilities. Look for a team that connects program design to business objectives, manages operational complexity, anticipates risk, and measures results. Clear answers to these questions can help you assess whether a potential partner has the expertise and strategic approach to deliver a successful [incentive travel program](https://bishopmccann.com/incentive-programs-recognition-events/). ## Why Does Choosing the Right Incentive Travel Partner Matter More Now Choosing the right incentive travel partner matters now more than ever in today’s uncertain environment. Economic pressures and geopolitical developments can quickly affect program budgets or disrupt travel plans, making expert guidance increasingly valuable. In fact, [the IRF’s Top Performer Study](https://theirf.org/research_post/top-10-things-top-performing-companies-do-differently/?utm) on high-performing companies said, “Top Performers rely more heavily on external partners, with 41% in ‘strong agreement’ that they look to external partners for incentive and recognition expertise.” In an increasingly unpredictable world, an experienced partner helps organizations navigate that uncertainty with informed judgment and adapt when circumstances change. That support is becoming essential as businesses face greater pressure to ensure their incentive investments deliver meaningful results. ![Exterior of Casa Batlló at night for incentive travel](https://blog.bishopmccann.com/hs-fs/hubfs/Imported_Blog_Media/How%20Do%20You%20Choose%20the%20Best%20Incentive%20Travel%20Partner%205.jpg?width=500&height=333&name=How%20Do%20You%20Choose%20the%20Best%20Incentive%20Travel%20Partner%205.jpg) ### How Bishop-McCann Approaches Incentive Travel Programs [Bishop-McCann](https://bishopmccann.com/) approaches incentive travel by aligning the participant experience with program objectives and coordinating the operational details required to deliver the most memorable experience. Our team brings together creative design, global sourcing, group air, and logistics to produce events shaped around each client's goals. Additionally, Bishop-McCann is [Society for Incentive Travel Excellence’s (SITE) Global Strategic Event Partner](https://news.bishopmccann.com/site-appoints-bishop-mccann-as-global-strategic-event-partner), providing key planning services for the incentive industry’s global authority and supporting the delivery of their events worldwide.  When tasked with planning a [franchise incentive trip in Barcelona](https://bishopmccann.com/case-study/franchise-incentive-trip/), BMC created a program that blended distinctive local experiences with carefully coordinated logistics. Highlights included an exclusive celebration at Casa Batlló (a Gaudí-designed landmark), hands-on experiences with Catalan artisans, and a multi-part finale at Barcelona’s historic La Llotja. Behind those experiences, our team managed vendor vetting, sourcing, contracts, air travel, activities, and on-site delivery. Attendee feedback was overwhelmingly positive, with 100% of survey respondents selecting “Completely Agree” when asked whether they enjoyed the incentive trip overall. This program demonstrates how thoughtful experience design and seamless execution can make incentive travel meaningful for participants. When choosing a partner, look for a team that understands your business objectives and can adapt as conditions change. The right partner helps turn your investment into an experience that motivates participants and supports lasting business results. [![Ready to Start Planning? Connect with Us!](https://no-cache.hubspot.com/cta/default/8937399/4acb07d7-e9c2-4ba8-9f85-39c28bc36abf.png)](https://cta-redirect.hubspot.com/cta/redirect/8937399/4acb07d7-e9c2-4ba8-9f85-39c28bc36abf) ## Frequently Asked Questions About Choosing the Best Incentive Travel Partner **What should you look for in an incentive travel partner's proposal?** A strong proposal should explain how the recommended program supports your business objectives and participant needs. It should also outline the destination rationale, scope of services, budget assumptions, key deliverables, risk-management approach, and proposed success metrics. Look for a clear explanation of why the recommendations fit your program rather than a generic itinerary of destinations and activities. **What services should a corporate incentive travel company provide?** A corporate incentive travel company should offer comprehensive services, including program strategy, destination selection, global sourcing, group air management, event logistics, experience design, attendee communications, risk management, and performance measurement. These capabilities should work together to deliver a cohesive participant experience while supporting organizational goals, budgets, and operational requirements. **How far in advance should you choose an incentive travel partner?** Choosing an incentive travel partner early gives the team more time to evaluate destinations, secure preferred hotels and suppliers, coordinate group air, and develop the program around business objectives. The ideal timeline depends on group size, destination, season, and program complexity. International programs and large groups generally benefit from earlier planning, particularly when availability is limited. **How do you choose an incentive travel partner for a global program?** Choose an incentive travel partner with experience coordinating programs across multiple countries and adapting to local requirements. The right partner should maintain consistent quality and brand standards while accounting for regional differences in culture, supplier availability, travel logistics, and participant expectations. Ask how they manage local sourcing, oversee delivery across destinations, and maintain centralized communication so your program feels cohesive without losing the local details that make each experience meaningful. **What are the biggest risks when planning international incentive trips?** Executing global incentive programs carries inherent risks, from shifting geopolitical stability and flight cancellations to extreme weather and sudden vendor failures. An experienced partner navigates these complexities by thoroughly vetting destinations, creating proactive backup strategies, and continuously evaluating active conditions. By maintaining transparent protocols, the team adapts seamlessly to unexpected challenges, safeguarding attendees while ensuring the overall experience remains on track. **How can companies measure the ROI of incentive travel programs?** Companies can measure incentive travel ROI by establishing performance indicators that align with the program's business objectives before the qualification period begins. Depending on the goals, these may include sales performance, employee retention, customer loyalty, participant engagement, and qualification rates. Comparing results against established benchmarks and gathering participant feedback can help organizations evaluate program effectiveness and improve future incentive trips. Tags: [Incentive Programs](https://blog.bishopmccann.com/tag/incentive-programs) ### Looking for an event partner? Let us blow your mind. [Contact Us](https://bishopmccann.com/connect/) - - - - - - [About](https://bishopmccann.com/about/) - [Connect](https://bishopmccann.com/connect/) ```json { "@context" : "https://schema.org", "@id" : "https://bishopmccann.com/#organization", "@type" : "Organization", "description" : "Bishop-McCann is a full-service experiences agency creating meetings, incentives, and events designed to engage audiences, elevate brands, and create JOY.", "name" : "Bishop-McCann", "url" : "https://bishopmccann.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner#webpage", "@type" : "WebPage", "inLanguage" : "en-US", "isPartOf" : { "@type" : "WebSite", "name" : "Bishop-McCann Blog", "url" : "https://blog.bishopmccann.com/" }, "mainEntity" : { "@id" : "https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner#article" }, "name" : "How Do You Choose the Best Incentive Travel Partner?", "url" : "https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner#article", "@type" : "BlogPosting", "about" : [ { "@type" : "Thing", "description" : "Corporate travel reward programs designed to motivate participants, recognize performance, strengthen loyalty, and support measurable business objectives.", "name" : "Incentive Travel Programs" }, { "@type" : "Thing", "description" : "Evaluating incentive travel agencies based on program strategy, participant experience, destination expertise, operational capabilities, risk management, and performance measurement.", "name" : "Incentive Travel Partner Selection" }, { "@type" : "Thing", "description" : "Travel experiences used by organizations to recognize achievement and motivate employees, sales teams, channel partners, and other participants.", "name" : "Corporate Incentive Travel" }, { "@type" : "Thing", "description" : "Evaluating incentive travel investments against business objectives using performance indicators such as sales, retention, loyalty, engagement, and qualification rates.", "name" : "Incentive Travel ROI" } ], "articleSection" : [ "Incentive Travel Programs", "Incentive Travel Partner Selection", "Corporate Incentive Travel", "Incentive Program Strategy" ], "author" : { "@type" : "Person", "name" : "Justin Myers", "url" : "https://blog.bishopmccann.com/author/justin-myers", "worksFor" : { "@id" : "https://bishopmccann.com/#organization" } }, "datePublished" : "2026-11-05", "description" : "Discover how to evaluate incentive travel partners based on business objectives, participant experience, global sourcing, group air logistics, risk management, and measurable program ROI.", "headline" : "How Do You Choose the Best Incentive Travel Partner?", "inLanguage" : "en-US", "keywords" : [ "incentive travel partner", "incentive travel programs", "corporate incentive travel", "incentive travel company", "incentive trip planning", "global destination sourcing", "group air management", "incentive travel ROI" ], "mainEntityOfPage" : { "@id" : "https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner#webpage" }, "mentions" : [ { "@type" : "Thing", "name" : "Global Destination Sourcing" }, { "@type" : "Thing", "name" : "Group Air Management" }, { "@type" : "Thing", "name" : "Incentive Experience Design" }, { "@type" : "Thing", "name" : "International Event Logistics" }, { "@type" : "Thing", "name" : "Travel Risk Management" }, { "@type" : "Thing", "name" : "Contingency Planning" }, { "@type" : "Thing", "name" : "Participant Recognition" }, { "@type" : "Thing", "name" : "Incentive Program Performance Measurement" } ], "publisher" : { "@id" : "https://bishopmccann.com/#organization" }, "url" : "https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner#faq", "@type" : "FAQPage", "isPartOf" : { "@id" : "https://blog.bishopmccann.com/how-do-you-choose-the-best-incentive-travel-partner#webpage" }, "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A strong proposal should explain how the recommended program supports your business objectives and participant needs. 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